TRUCE Action Guides

Browse our action guides or download them in color or black & white PDF format. Feel free to copy and distribute our materials to help spread the word in your community.

2011-2012 Toy Buying Guide *NEW*

This annual review helps parents choose toys that promote healthy play and avoid toys that undermine it. In this age of technology, media and marketing to children, it is especially important to make informed toy choices.

English (PDF) Spanish (DOCX) Press Release (DOC)

Toys, Play & Young Children Action Guide

Play is essential to children's healthy development and learning. Children use play to actively construct knowledge, meet social/emotional needs, and acquire life skills. The content of their play comes from their own experiences.

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Infant & Toddler Play, Toys & Media Action Guide

You want to provide your little one with experiences that will enhance healthy play and development. This guide will help you understand why quality play is vital for your child’s growth and what you can do to support it. (Second Edition)

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Media & Young Children Action Guide

TV, DVDs, computers, video games and other electronic media are a powerful force in children's lives. Shows, advertisements and the toys and other products linked to the media influence most aspects of children's development, learning and behavior.

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TV and Your Child

DID YOU KNOW that children who watch a lot of TV and movies tend to: perform worse in school, be more overweight, act the way TV characters act and see ads that are harmful to them?

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  • To raise public awareness about the negative effects of violent and stereotyped toys and media on children, families, schools and society.
  • To work to limit the harmful influence of unhealthy children's entertainment.
  • To provide children with toys and activities that promote healthy play and non-violent behavior at home and school.
  • To create a broad-based effort to eliminate marketing to children and to reduce the sale of toys of violence.
  • To support parents' and teachers' efforts to deal with the issues regarding media.