Contact TRUCE

160 Lakeview Ave.
Cambridge, MA 02138

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  • To raise public awareness about the negative effects of violent and stereotyped toys and media on children, families, schools and society.
  • To work to limit the harmful influence of unhealthy children's entertainment.
  • To provide children with toys and activities that promote healthy play and non-violent behavior at home and school.
  • To create a broad-based effort to eliminate marketing to children and to reduce the sale of toys of violence.
  • To support parents' and teachers' efforts to deal with the issues regarding media.