Get Involved - Action Kit

We applaud your taking action. Below are a few ideas that range from taking care of your own family to spreading the word in your community. This list is far from exhaustive, so please share your ideas and stories with us so that we can improve the outreach effort of our TRUCE members.

  1. Nurture your family by turning off the screens and playing games together. You can also plan time to experience nature, an excellent antidote to commercialization. And, take the TV out of the bedroom, if you have one there – recommended by the American Academy of Pediatrics.
  2. Make your child's school commercial free. Follow CCFC's recommendations and form a committee to examine school commercialism – Hold a commercial-free book fair – Ask your school board to establish policies prohibiting advertising on school property.
  3. Instead of birthday gifts, ask friends to make donations to your child's favorite charity.
  4. Ask people in your community to distribute the TRUCE guides to their constituencies. Here are a few places you can start:

    • Pediatrician
    • Maternity Unit – contact the nursing supervisor and/or marketing department of the hospital
    • Preschools
    • Childcare
    • Nursery School
    • Early Education Programs
    • Children's Museum
    • Libraries
    • Bookstores
    • Toy stores
    • Churches
    • Mother's Groups
    • Parent/Teacher Associations or Organizations

    Here's how you do it... Use the sample letter (.docx) provided and mail it to whomever you intend to contact. In five days call the individual as a follow up and use the provided sample script (.docx) to assist you. Provide copies of the guides depending upon the outcome of your conversation. Offer to assist in the mailing, or maintain office give aways.

  5. Host a viewing of Consuming Kids, a documentary about how media affects our children, featuring our very own Diane Levin.
  6. Contact your local and federal legislators and ask them to prohibit advertising within educational institutions, and regulate marketing to children.
  • To raise public awareness about the negative effects of violent and stereotyped toys and media on children, families, schools and society.
  • To work to limit the harmful influence of unhealthy children's entertainment.
  • To provide children with toys and activities that promote healthy play and non-violent behavior at home and school.
  • To create a broad-based effort to eliminate marketing to children and to reduce the sale of toys of violence.
  • To support parents' and teachers' efforts to deal with the issues regarding media.